Feature 2

Tuesday, May 15, 2012

TRAI sets 12-minute cap per hour on TV ads


The Telecom Regulatory Authority of India (TRAI) on Monday issued the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations 2012. Among other conditions, the regulations limit the duration of ads on TV channels to 12 minutes per hour. Also, the minimum time gap between two consecutive advertisement breaks should not be less than 15 minutes.


The salient features of the regulations are: The duration of advertisements on TV channels to be limited to 12 minutes per clock hour. Any shortfall of advertisement duration in any clock hour not to be carried over.The advertisements during live broadcast of a sporting event to be aired only during the breaks in the sporting action.The minimum time gap between two consecutive advertisement breaks should not be less than 15 minutes; in case of movies, this time gap should be a minimum of 30 minutes.  However, this condition not to apply in case of live broadcast of a sporting event.The advertisements to be only full screen. Part-screen and dropdown advertisements not to be permitted.The audio level of the advertisements carried on TV channels not to be higher than the audio level of the programmes being broadcast on the channel. Details of the regulations are available on the TRAI website  www.trai.gov.in

5 comments:




  1. The NFL Flag for Washington Redskins is viewable from both sides with the opposite side being a reverse image.Fly this flag with any of our tailgate poles or 6' aluminum flagpoles and adjustable flag brackets.
    football flags sale
    house divided flags nflPittsburgh Steelers banners shop
    cheap St.Louis Rams house divided flags

    ReplyDelete

Pages

Popular

CONTACT US

VOICE OF MEDIA
is a news, views, analysis, opinion, and knowledge platform, launched in 2012. Basically, we are focused on media, but we also cover various issues, like social, political, economic, etc. We welcome articles, open letters, film/TV series/book reviews, and comments/opinions from readers, institutions, organizations, and fellow journalists. Please send your submission to:
edit.vom@gmail.com

TOP NEWS