The World’s Most Valuable Media Brands in 2024

Google retains title as world’s most valuable media brand, valued at $333.4 billion

The Brand Finance Media 50 2024 is the tenth iteration of the ranking of the world’s most valuable media brands. The first – published in 2015 – was dominated by broadcast media operators: Walt Disney was ranked first, ahead of Fox, NBC, TimeWarner and CBS. The ranking of the top 20 most valuable media brands of 2015 was primarily a listing of big production companies which specialised in making video, television and radio content. 

The 2024 ranking is radically different from 2015: 

nine of the ten most valuable brands are focused not on broadcasting, but on narrowcasting directlyto individuals through the distribution of user-created media. This includes the most valuable media brands, Google (brand value up 19% to $333.4 billion), TikTok/Douyin (brand value up 28% to $84.2 billion), Facebook (brand value up 28% to $75.7 billion) and Instagram (brand value up 48% to $70.4 billion). The one outlier amongst the top ten media brands is Disney (brand value down 6% to $46.7 billion), which produces a considerable volume of its own original content, and operates Disney+, a significant online streaming platform.